5 Effective Methods To Grow a Digital Marketing Agency
Marketing is an exciting area to work in, especially when you run a marketing agency.
It’s one thing to start off, but it’s quite another to start growing a marketing agency.
It can often be worth putting a decent bit of time and effort into this.
As appealing as it is, though, it can be challenging. There’ll be plenty of barriers in your way.
These don’t need to be as much of a hurdle as you’d think.
Putting the time and effort into the right areas should be more than enough to help with this.
As time goes on, your marketing agency should see more and more growth.
Some of these methods could help you more than others, making them worth focusing on.
Key Challenges When Growing a Marketing Agency
Before going through the best ways to grow your marketing agency, it’s worth looking at the challenges you could face.
While every agency is unique, it doesn’t mean there aren’t a few common challenges you could come across.
Some of these will be larger than others, but each of them could negatively impact your marketing agency. They include:
- Processes – Every agency needs to have processes in place. These can often get outdated, which can hold you back more in time. Keep them modern and efficient.
- Talent – Finding and retaining quality talent is complicated. By prioritizing employee retention with the right strategies, however, this shouldn’t be too complicated.
- Clients – Like employees, finding and retaining clients can be complicated. It’s one of the more important areas to focus on, however. Think long-term with this.
- Projects – Project scopes can often be an irritation. Clients can often want more and more, but want to keep the same budget. Aim to avoid this going forward.
- Differentiation – Many potential clients see marketing agencies as identical or quite similar. You’ll need to spend time and effort on differentiation going forward.
Each of these can have varying impacts on your agency. But, they can be relatively easy to deal with once you know what you’re doing.
Dealing with these helps with growing a marketing agency, but you’ll need to pay attention to a few other areas, too.
It’s worth paying attention to them because of the impact they can have. Using the right methods should help you see more and more growth.
Scaling your digital marketing agency shouldn’t have to be impossible. Five methods could help with this quite a bit.
Growing a Marketing Agency: 5 Effective Methods to Try
1. Have a Scalable Model
One of the more overlooked parts of scaling a marketing agency is the model your agency has.
This could be holding you back. You’ll have to make sure your agency model is as scalable as possible.
It’s easy to see why this can be overlooked when you’re starting your agency.
If you haven’t paid attention to this before, you could need to rejig your model going forward. Having the right systems in place is key for this.
Being flexible and adaptable is also worth focusing on. While changing to a scalable model could take time, you’ve no reason not to do it.
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2. Follow Industry Experts
When your marketing agency is relatively new, it’s always worth listening to industry experts.
It’s even worth doing this when your agency has been around for a while.
These are career professionals who’ve often been in the same position you’re in now, like Matt Bertram. Listen to them whenever you can.
That way, you can figure out the best path forward for your needs.
Listening to experts, and even working with them, lets you determine a growth plan for your marketing agency.
It could mean making a few changes, but it’ll be more than worth it as time goes on. At a minimum, see what their thoughts are.
3. Build a Brand Identity
You could’ve told plenty of your clients that they need to create a brand identity so they can see marketing success.
But, how often have you listened to your own advice? Put some time and effort into building a brand for your agency, too.
It’ll help you differentiate yourself from your competitors.
This shouldn’t be too complicated to do, as you could’ve done it for plenty of clients before.
The trick is to actually put the time and effort into it as early as you can.
Focus on your target market’s values and ideals when you’re doing this.
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4. Master Client Retention
As mentioned above, client retention can be one of the biggest challenges marketing agencies face.
But, you’ll still need to put the time and effort into it.
It helps you run a more cost-effective agency, as re-selling to current clients costs less than finding and onboarding new ones.
Building trust with your clients is recommended for this.
Transparency, communication, and similar areas are all a key part of keeping them happy, alongside showing positive results.
Make these a priority for each of the clients you already have. With them happy, you could even get referrals for new clients later on.
5. Track Your Success
Once you’ve put time and effort into each of the above, you should start seeing the results of your effort.
But, that doesn’t mean you should be a little more hands-off with your approach.
Avoid going down that path. You’re much better off staying hands-on and tracking the results you should see.
There are several reasons for this. It helps you make sure you’re actually seeing positive results.
If you’re not, then you’ll know you have to make changes and improvements on what you’ve already done.
Keep this in mind going forward so you can adapt whenever you need to.
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Summing It Up
Growing a digital marketing agency often seems complicated, no matter how much you want it.
Plenty of challenges could get in the way. And, it can be a stressful time. It doesn’t need to be as hard as you’d think, though.
Focusing on the right methods and strategies should be more than enough to help with this going forward.
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