5 Packaging Design Tips For Your New Product Launch

When the time comes to launch a new product, one thing you don’t want your business to overlook is the importance of packaging.

It’s this that will catch people’s eye and make them want to take a look at whatever it is you’re selling. But there’s far more to it than that.

Check out some of the most important factors to consider when creating packaging for your new product.

1. Ease of Access

First of all, you’re going to want to make sure that your customers find it easy to interact with your packaging.

And remember, no matter how much effort your business puts into designing the packaging to improve customer experience, it’s going to be ripped open and thrown away sooner or later.

So you need to make it easy for customers to get into the packaging without too much frustration. Make it intuitive, the same way brands like Apple do with their packaging.

2. Standout Designs

The design obviously needs to stand out, even if the customer will eventually throw it away and, hopefully, recycle it.

When a packaging design is able to stand out on the shelf, it’ll make more people want to pick it up, take a closer look and maybe buy it.

That’s what matters most when you’re trying to grab attention and compete for customers on supermarket shelves.

3. How Durable It Is

It’s important to consider durability when you create your product packaging.

When you choose a durable design for your packaging, you make sure that it’s going to stay in good shape throughout the shipping process.

You don’t want the product to look messy and damaged by the time it eventually reaches the customer.

The packing itself needs to carry on looking good, and it also needs to produce the product inside.

4. Industry Standards and Expectations

Of course, it’s also important to consider your audience’s expectations and the general standards and conventions that apply to this kind of packaging.

There’s nothing wrong with standing out, but if your product doesn’t even look like the kind of thing your audience expect, they might overlook it without even realizing what’s inside the packaging.

For example, cosmetic packaging looks a certain way, and fitting in with expectations will be important when it comes to making sales.

5. Recyclability

All businesses need to think more about their impact on the environment these days.

There’s no doubt about that. And that’s why it’s a good idea to think about whether the packaging you choose for your products can be recycled with ease or not.

If it’s not easy to recycle the packaging, you’ll be contributing to the problem of excessive landfill sites and that’s not what you want.


As you can see, there are lots of things that need to be taken into account when you’re looking to create new packaging for your product launch.

Be sure to factor these concepts into your planning if you’re going to launch a new product soon. It’ll have more of an impact than you think.

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Post Author: Abimbola Joseph

Abimbola Joseph is a creative content developer who derives pleasure in encouraging individuals to be the best they can be in all relevant facets of life. She believes that we all have a better version of ourselves which can be leveraged to impact others and make the world a better place. Connect with me on Instagram @abimbolajoe.

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