The Importance of Packaging Plus 5 Creative Examples
When it comes to selling your products or services, there are many factors that come into play, including the quality of your product, your marketing strategy, and how much traffic you get on your website.
What’s one factor that may have more influence over your sales than you think? The packaging of your product.
With so many businesses jumping on the bandwagon of eco-friendly packaging materials, consumers are starting to expect more and more from their packaging.
In order to keep up with increasing consumer expectations, this article shows the importance of packaging and some ways you can start using good packaging to boost your sales today!
1. Your Packaging Materials Protect Your Product
Your packaging has to do a lot more than just look good. It protects your product and makes it easy to open and close.
It should be able to withstand being thrown around in a shipping container. If your packaging can do all of that, then you’re on the right track.
Good packaging can help protect your product, which can reduce returns and refunds.
2. It increases sales
The last thing you want to do is have unappealing packaging that might turn potential customers away from your business.
Even if your packaging is functional, that doesn’t mean it can’t also be beautiful.
In fact, good packaging can actually help increase your sales.
First, consumers are drawn to products with well-designed packaging; they subconsciously connect an attractive package with high quality.
Secondly, nicely designed packaging will make them want to purchase it because they’ll feel like they’re getting something special.
3. Custom Packaging Can Increase Revenue
There are several reasons why good packaging can lead to an increase in revenue. First, it can make your product stand out on the shelves.
Second, it can communicate to customers that your product is high quality and worth their money.
Third, custom packaging can make your product more giftable, which can lead to increased sales during holidays and other special occasions.
4. Quality packaging reduces costs
You might be surprised to know that high-quality packaging doesn’t have to cost a lot. In fact, there are ways to create quality packaging without breaking the bank.
By using quality materials and investing in a good design, you can create packaging that will not only protect your product but also make it look more appealing to customers.
It’s true that most companies aren’t willing to spend much on the packaging design because they think their products don’t deserve anything special. However, by doing so, they may risk missing out on potential customers who would purchase their products if they just looked better.
5. Packaging makes a difference
When it comes to increasing sales, good packaging can make all the difference.
It’s been shown to increase perceived value, encourage word-of-mouth marketing, and even lead to higher customer satisfaction rates.
6. It helps you stand out
Good packaging can help you stand out from the competition and make a lasting impression on your customers.
So, if you’re looking for a way to boost your sales, don’t underestimate the power of good packaging.
Examples of customizable packaging design
The great thing about packaging design is that there are so many customizable components. You can change the color, shape, size, and material of your packaging to fit your product and brand.
And with all of those options, you can really make your packaging stand out on the shelves.
1. Customer Mailers
A good sales pitch isn’t just in how it looks; it’s also in how it feels. One way to improve customer interest in your product is by including them in the process.
If customers are involved from start to finish, they’ll feel more invested in what they’re buying and will want to tell their friends about it!
2. Custom Tape
These days, a lot of people like to take photos of products before they buy them. It’s become so popular that some stores now have cameras set up near the register for this very purpose.
To increase impulse buys, include some custom tape in your packaging to allow for taking pictures. When you get home and upload these pictures onto social media or email them to friends.
Don’t forget to tag your store name as well as offer any discount codes!
3. Custom Tissue
Paper is something that most everyone uses every day, but we often take it for granted.
Include a few sheets of tissue paper in your packaging to show off some nice colors and textures while making sure your customer has something soft and clean to wipe away tears of joy after opening their purchase.
4. Custom Stickers
Who doesn’t love stickers? They come in a wide variety of shapes, sizes, and materials to suit whatever need you might have.
Stick a sticker on the outside of your package to give it an extra flair!
5. Custom Cardboard Boxes
A cardboard box is one of the simplest forms of packaging you can use.
Using a customized cardboard box to package your items will not only make them look nicer, but can also provide different functionalities depending on what type of cardboard box you use.
For example, if you were using a corrugated cardboard box with end flaps, then it would be ideal for packaging large or oddly shaped items because it could be easily wrapped around bulky objects without damaging them in transit.
How to choose the right packaging design company
The most important factor in choosing corrugated boxes packaging design company is finding one that understands your brand.
You want a company that will take the time to learn about your products and your customers before they start designing.
Once you’ve found a few companies that fit this criteria, you can start looking at their portfolios and seeing which designs resonate with you. It’s also important to make sure the company you choose has experience with the type of packaging you need and that they’re familiar with the latest printing techniques.
A good company should be able to provide you with samples of printed materials and mock-ups so you can see what your product will look like once it’s in stores.
Remember that as soon as your design goes into production, changes or alterations are difficult or impossible to implement. I hope you found this post insightful.