3 Super Ways to Increase Foot Traffic in Your Retail Store
Are you wondering why your business is not currently seeing enough foot traffic?
Luckily for you, I’ve got some ideas as to what could be causing the problem, and I am going to be talking about them down below. As such, if you would like to find out more, keep reading.
There are a number of factors that can impact this, and it’s important that you understand them so that you can start making improvements.
1. No Clear Signs
The first problem is that there are no clear signs to show who you are. When people walk past your building, if there is no sign that says the name of your business, or there is but it isn’t clearly visible, then people are going to walk straight past.
Nobody is going to stop and start looking for a sign outside a building. So, you would do well to remember this when you are taking steps to move to your new business location.
Remember that nobody is going to take the time to search for your business unless they actively need your service and have either heard about your business from somewhere else or have seen it online.
This is why you need to make sure your signs are super easy to find.
2. Awful Curb Appeal
How does the outside of your business look? If you were walking down the street and saw your business building, would you want to go inside? Does it look inviting?
Does it look like the kind of place that you want to go to? If the answer is no, then this is going to be a huge part of your problem. You have got to make people want to come inside and see what you are about.
But if your building looks like it came right out of a shady part of town from a movie then this isn’t going to happen. If there is nothing that you can do about the area, I would suggest planning to relocate your office or retail store.
You can also hire commercial builders to build you a brand new office building that looks new, shiny and modern. This is going to attract a lot of attention for your business.
If you can’t do this, then you need to look at improving the curb appeal as much as you can. This might mean that you paint the exterior, or add something outside to give it that something extra.
3. Google My Business
Finally, you want to make use of Google My Business as much as you can. Create a profile on Google for your company, and upload content relating to it on your blog.
Make sure that you are geo-tagging your content and adding your business address to your profile so that local people can easily find you.
I hope that you have found this article helpful, and now see some of the reasons why your retail store might not be seeing enough foot traffic.
Depending on what kind of industry you are in and what your business does, foot traffic can be extremely important to your overall sales.
Now that you know how to fix this issue, it’s something that you should start working on as soon as possible. Good luck!