
7 Building Blocks To Market Your Business Successfully
Marketing your business online can be confusing, especially if you’re a new business owner who doesn’t know where to start.
Laying down the building blocks in the right order is important.
There are certain foundations you need before you can start thinking about ads and content.
Just what are these building blocks? This post explains them and why it’s important to lay them down in this order.
1. Set up a website
This should always be your first step when establishing an online presence.
Your website is your online headquarters from which all your other digital marketing stems.
There are clear steps to create a website for your business for free, especially when using website builder tools like Wix or WordPress.
You’ll need to purchase a domain to use for your website. You can shop for domains using domain registries.
You can also hire web designers to build a website for you.
2. Create social media pages
Setting up social media pages should be the next step.
The benefits of social media for business include increasing brand visibility, engaging with customers, and driving traffic to your website.
It’s up to you as to which social media platforms you create a business page on, but at the very least you should have a Facebook page.
In the bio of your Facebook page, make sure to add a link to your website.
Similarly, you can add buttons to your site that allow people to easily follow you on Facebook.
3. Pay for a professional logo
A logo is a key part of your branding.
It gives your business a memorable visual element to easily identify you by and plays an essential role in how to build a strong brand.
You’ll likely want to display your logo in your social media business profile pictures and banners, as well as at the top left-hand corner of your website.
Consider hiring a graphic designer to create a logo for you.
4. Set up search engine profiles
A Google Business Profile and Bing Places for Business account are essential for search engine marketing.
You can only create one of these if you have a website.
These accounts trigger a profile to appear next to the search engine listings when someone searches your business – which contains information like contact details, opening hours and reviews.
Search engine profiles are also needed if you want to display your business on Google Maps and Bing Maps, as well as allowing you to run search ads.
5. Gather online reviews
Once you have a Google Business Profile, customers will also be able to leave Google Reviews.
Positive reviews are crucial for building an effective online presence in business, as they help establish trust and credibility.
Accumulating a few positive reviews is essential for building trust and could be important to think about before you start investing in SEO.
Reach out to any happy customers you’ve already served and ask them to leave a review.
6. Invest in SEO
SEO stands for ‘Search Engine Optimization’.
It is a strategy that can be used to boost the visibility of your website and social media pages on search engines.
The importance of SEO for lies in its ability to attract potential customers by improving your site’s ranking and visibility in search results.
SEO involves targeting keywords, improving web page speed, continuously creating website content and building backlinks.
It is worth hiring an SEO company to carry out SEO for you.
7. Use original images
While you can initially use stock images while you’re setting up your website, you should ideally work on trying to get some original images.
This will make your website look and feel more distinctive and help it stand out from the crowd.
They are also essential for social media marketing.
Work with a professional photographer to take some photos – either of your products, your team or locations where you work.
Beyond these building blocks…
Above are the essentials you need for market your business online.
You may be happy with just these foundations, however it’s possible to go above and beyond by considering extras like video content on building an app.
These additional forms of marketing could help you to truly stand out from the crowd.