A brand work-space

Benefits Of Social Media For Business

On the face of it, social media and entrepreneurship seem to go hand-in-hand and new online social platforms have been discovered to be the perfect marketing tool. 

Strangely, a lot of entrepreneurs and business leaders are reluctant to enter the fray despite the fact that it offers unprecedented insights into people’s lives in the target audience. 

There’s just something about Facebook, YouTube, and Twitter that doesn’t seem very “business-like.”

As the following infographic makes abundantly clear, there are loads of reasons that entrepreneurs should hop onto social media. 

  • For a start, it enables you to keep track of the sentiment of your audience and respond to issues with your brand fast. What’s more?
  • It provides sales opportunities to new audiences that would be difficult to access otherwise.
  • Furthermore, it helps keep clients and customers interested in the activities of the company by providing them with regular updates on what the firm is doing. 

If you’re considering using social media, but haven’t been completely won over by it yet, check out the following infographic.

It charts some of the benefits of using these platforms, as well as the common reasons brands give for not using them (such as not having enough time to post).

It also provides you with insights into how to make your social media marketing more effective, ensuring that you’re not disappointed if you do decide to make more use of it. 

In conclusion, social media is a vital branding tool for entrepreneurs and something that most should use every day. By leveraging it effectively, you can generate substantial returns for your firm. 


Infographic by University of Alabama Birmingham

Share with love

Post Author: Abimbola Joseph

Abimbola Joseph is a creative content developer who derives pleasure in encouraging individuals to be the best they can be in all relevant facets of life. She believes that we all have a better version of ourselves which can be leveraged to impact others and make the world a better place. Connect with me on Instagram @abimbolajoe.

Leave a Reply

Your email address will not be published. Required fields are marked *