There are various marketing events a business can put on in order to raise their profile.
Product launches, networking dinners, trade events for the local area – and that’s just the tip of the iceberg!
But when you’re a smaller business looking to make a very good impression, you’re going to need to come across as professionally as possible.
Your marketing event can’t have shoddy planning behind it. You need to minimize potential mistakes by thinking about the attendee experience; and there could be a lot of different people coming along.
As such, here are the elements necessary for hosting a marketing event that comes across perfectly. Make sure you take note of them if you’re in your own planning stages.
1. Consider Your Entertainment Line-up
No marketing event can be thought of as a success if the attendees thought it was rather boring, humdrum, and there was very little to do.
You need your guests to have a good time, even when you’re focusing on activities not traditionally thought of as being entertaining.
2. Set Up a Live Feed System
With a live feed from a wireless video transmission system rigged throughout your event, you’ll be able to share the goings-on with anyone who wasn’t able to attend.
This is a great look for a smaller brand, as it’s often thought of as being a high-budget option only available to the few.
But this isn’t the only benefit. With a live feed, you can record the event at the same time, ensuring you can preserve it for the future.
This can make it a lot easier to share content surrounding the event online later on, on your website, in press releases, and on social media. That’s always going to be a good look!
You can also highlight certain special activities that may have happened throughout the night.
If someone got an award, for example, and they weren’t expecting to win it.
Capture the moment, share it, and bring in some great engagement from your audience.
Read 5 Benefits of Hosting an Event & Why Your Business Should
3. Ask for Feedback Afterwards
Once the event is over, don’t let the momentum die down. You want to stay on top of the amazing reaction you got and ride it for just a little longer.
This will make it stick out in the mind of your attendees, whether this is your customer base or those you want to network with.
Send out feedback surveys to everyone who had a ticket booked, or to everyone on the guest list who consented to leaving their details.
You can also share a post on social media, asking for thoughts and opinions from anyone who saw the proceedings and has something to say.
Get as much qualitative data here as possible; it’ll ensure you put on a better event next time. You can also read these 3 Examples of Bad Feedback You Should Never Ignore.
Hosting a marketing event and ensuring it feels professional is a tough thing.
It’s not something you’ll be able to manage without careful consideration of the points above. Use them to maximum effect within your planning.
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