Improving Your Service Delivery: 4 Ways To Achieve That
Most companies are quick to develop their products or services, given how competitive almost every single market is, especially when the demand for improvements is obvious.
That said, while the services and products we deliver are essential and often the core of how we generate revenue, they are pretty inoperable to begin with.
For instance, Coca-Cola is nice, but it’s just a liquid formula that would be useless without appropriate packaging, convenience in vending machines, in supermarkets, in different bottles and cans.
Now, none of us thinks that paying attention to packaging is some blindingly new business insight.
But if you’re looking to iterate and develop, the process someone goes through to receive what they paid for is worth refining.
If that process feels clunky or unclear, even the best offering can feel somewhat impotent.
On the other hand, when the delivery feels thoughtful and smooth, people tend to see more value in the thing itself.
Just look at how people love unboxing their new iPhones.
With that in mind, let’s consider how your own product or service delivery mechanisms can improve.
1. Do the extra
This is where small changes often do more than expected. In this case, perhaps you’re offering a digital course.
You could stick with the standard setup such as a basic login and a few PDFs.
Or, you could include an intro video, a welcome message, and a personalised starting point that’s based on what the user selected during signup, as personalisation is also worth focusing on.
Nothing about the actual content needs to change, but the delivery now feels curated and designed.
You should check out these 6 Key Customer Experience Touchpoints & Why They Matter.
It’s like someone thought about the experience instead of rushing to get the file in front of them.
2. Improve Trust
One of the main reasons to focus on delivery is that you become more convenient and reliable. This goes into how trust is built.
A customer who receives what they need without jumping through hoops starts to believe that the company knows what they’re doing. Even if the product might not be industry-leading.
That trust is what keeps them from judging you too harshly if you have a production issue later on.
This might come through in little ways, so perhaps your service lets people pause and resume easily without a lengthy back-and-forth, and maybe someone who receives a physical product gets a simple return process that doesn’t feel like a trap.
These are small cues that say, you’ll be looked after here, and customers appreciate that.
3. Consider Rethinking Delivery Flow
Plenty of businesses have started to adapt their delivery systems using tools that weren’t available ten or more years ago.
Examples are live tracking, instant deployment, and how customer updates are rolled out, as all of that can shift what your delivery experience feels like.
For example, a product team might bring in expert SaaS developers to build out a feature that automatically adapts content based on the customer’s plan.
The customer only sees what applies to them, which makes everything feel more relevant from the start.
As you can see, delivery allows you to “start as you mean to go on” while putting your best foot forward.
4. Keep Innovating
The best part of all this is that delivery mechanisms don’t need to stay locked in.
You can bet that while the bottle design is still iconic, every so often brands like the aforementioned Coca Cola will still see what can improve, such as improving the recyclable materials or adding personalised names to the packaging.
As such, it’s good to learn from your pursuits nd focus on making many smaller improvements. You may be surprised at just how effective this process can be.
With this advice, we hope you can see your product and service delivery mechanisms improve in the best possible sense.
Conclusion
Everyone knows it’s what’s on the inside that counts, but they don’t think that way when buying products.
A novel can be classic but having a beautifully designed book with amazing covers is still a better experience than reading some battered copy pulled from someone’s garage.
The same idea carries over to software, services, or physical goods you may create.
For instance, a client receiving a well-organised handover document feels different than one sifting through random links to try and figure out your process.
Similarly, a customer downloading a tool with a clear, guided setup has a better first experience than one left guessing what to click next.
So think about how such measures are delivered and what they say about your brand. Your service delivery matters.
