3 Key Ways To Improve Sales in Your Retail Store

While online shopping is growing in popularity, a recent study found that 84.6% of all sales are still carried out in-store.

Not only that, but more than half of consumers would prefer to shop in-person.  

In theory, this means that your physical premises should be bringing in more revenue than your website. If not, you may have a problem on your hands. Fortunately, this is one that you can solve.

With that in mind, read on to discover how you can sell more products in-store.

1. Create bold and dynamic displays

Knowing how to create bold, dynamic and most importantly, eye-catching displays is one of the easiest ways to give your sales a boost.

This is because it can allow you to draw your customers’ attention toward specific products or seasonal promotions.

As such, now is the perfect time to reach out to POP and POS display Suppliers & Manufacturers to discuss your options.

This way, you can create displays that are both highly effective and customized to your business and brand. 

While in-store displays are important, don’t forget to work on your window displays too.

This is because they give customers a reason to step inside and see what you have to offer, instead of shopping with one of your high street competitors. 

Read 28 Unique Ways To Increase Sales

2. Show customers they are getting a fantastic deal

Showing customers they are getting a fantastic deal when shopping with your brand is a great way to increase sales.

This is because they will then feel as though they are spending their money wisely, something which is very important in the current financial climate. 

There are several different ways to achieve this goal. For example, you could start by running regular promotions that offer customers the chance to buy your products at a discounted rate.

When creating advertisements or displays for promotions, be sure to feature the original price and the new, lower price.

This makes customers feel as though they are getting a better deal. 

In addition to this, you’ll also see a great ROI from setting up a loyalty scheme, both in terms of achieving customer satisfaction and sales.  

3. Offer excellent customer service

Offering excellent customer service is a great way to sell more products in-store because it encourages repeat custom and word-of-mouth referrals.

As such, your store will be busier than ever as you treat your customers professionally.

You can offer excellent customer service by:

• Greeting guests when the enter the store
• Asking guests if they need any assistance, and paying attention to their answer
• Minimizing queues at tills to simplify buyer journey
• Ensuring your staff are polite, friendly and courteous 
• Responding to complaints promptly and effectively 

Final thoughts

In short, there are many different steps that you can take to sell more products in your store.

After all, window displays can boost foot traffic by as much as 23%.

This will help ensure that you are able to keep your business afloat for years to come, while also building a strong name for yourself in your chosen niche or industry.