3 Smart Ways that AI Can Help Your Business Marketing
Making sure you market your business well is crucial for its success in today’s competitive market.
The good news is that AI makes it easier than ever to ensure your marketing is as efficient as possible.
1. Plan written content
One of the most helpful ways that you can use AI to help market your business is to let it plan your written content.
What this means is that you ask for a skeleton of these types of topics you should write about, and then AI will plan it for you.
One of the best things about this is that you can ask it to act in a certain way. For example, if you are writing a travel blog, you can ask it to act like a travel expert, which means it will produce more authoritative and helpful content.
It’s also good because it will aggregate the information about a subject online and condense it into very relevant sections, which can help both the structure and information that your content provides.
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2. Create visual content
Indeed, you can create an image for the AI to use as a map, which can help a great deal when it comes to accuracy.
AI can help you with your business marketing is by creating visual content, such as videos and pictures.
Indeed, some very sophisticated tools are now available in this area.
One such tool is the Magic Hour face swap, which allows you to swap out the face of a famous person in a film with someone you know.
This can be a great marketing technique, as you can frame your employees as warriors and superheroes while also creating visually interesting content for social media.
Another visual tool that is good for marketing is the AI image engine Midjourney.
While there are many AI image engines on the market, including Adobe FireFly and Chat GPT, mid-journey is certainly still the best for creating still images from either a text prompt or an image.
It’s also worth looking into prompts and prompt chains for this and any other AI you are using because the chances are that someone has already asked it to do what you want it to do, and that means you can learn from them instead of spending lots of time reinventing the wheel.
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3. Write content
In addition to planning and creating visual content, AI will be able to help you write it, too.
The same principles apply here, in that if you ask it to act as a specific type of person, you will get a better result.
Also, while the content it creates can be very good, it’s not a replacement for the human writer and editor.
Indeed, content always needs to be checked by someone who knows what they are talking about because I can hallucinate and get things wrong, and you wouldn’t want to publish it without correcting it.
Additionally, AI will tend to repeat things such as sentence structure and paragraph work over a long document.
So, it’s important that you either request variation or go back and add and remove bits to create that variation.
Otherwise, it can become quite competitive and boring.
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