To boost customer retention, it is crucial to ensure you don’t lose newly acquired customers to your rivals in this highly competitive time
Of course, the consumer is always looking for a better deal and if you are slack on customer service, they might decide to try another provider.
Here are a few cost-effective ways to boost customer retention.
1. Christmas cards
The leading Australian company Charity Greeting Cards offers some cool packages for business owners that allow you to personalise the cards.
You can choose a charity that you would like to support, then you can upload your logo, choose your colours and when the card looks right, you can request a blank sample to check that the quality is as you expect.
2. Email marketing campaigns
A cost-effective way to connect with your customers is to join forces with an email marketing agency.
Offering seasonal discounts is a great way to keep your customers happy.
They will always have you in the back of their mind.
Reaching out to your client base with email is very underrated.
Check out these 30 Rules Of Workplace Email Etiquette With Examples.
3. Monthly newsletters
Find one employee who is competent with MS Publisher.
Task them with creating a monthly newsletter to inform clients and employees about new developments within the company.
Email delivery keeps costs down.
Your customers will feel like they are part of a large family.
Have a section on employees, feature one every month, and give people information about the person behind the name.
4. Promotional gifts
There are some really cool corporate gifts out there; umbrellas, leather organisers, smartphone cases, fountain pens, car key fobs, the list is indeed long.
Most big corporations have a list of clients they present New Year gifts to and this helps to maintain a positive relationship with key players.
Every time they use the gift, they will think of you and your company and the great relationship you have.
Click here for tips on how to boost customer retention with fast payment gateways.
5. Review customer service
Get some customer feedback and analyse the customer experience from start to finish; look at after-sales with a critical view and make necessary changes.
This is something that many small business owners overlook and it could be the reason why customers are looking elsewhere.
Do you operate service teams? If yes, why not set up real-time communication that boosts efficiency?
A GPS tracking system precisely tells you where all your teams are at any given time.
You have real-time communication across the board using a nationwide 4G network.
You may also be interested in these 8 Useful Tips for handling Customer Complaints.
Wrap- up
Customer retention is something every business should be focusing on.
Making adjustments should ensure that your client base is satisfied with the service they receive.
If you are in the process of setting up a small business in Australia, make sure you focus on customer service, as this will boost retention and over time, your business will enjoy structured growth.