4 Email Marketing Strategies to Increase Sales

4 Email Marketing Strategies to Increase Sales

Email marketing is still a legitimate form of marketing, and it is considered a highly effective method for businesses due to its highly targeted nature.

However, it is not just as simple as constructing an email and sending it to the masses.

There are rules and processes you need to follow to ensure that your campaign meets its objectives and delivers the desired results.

And with the average person receiving around 120 emails per day, how do you ensure your email marketing strategies hit the mark and are opened rather than sent straight to junk? 

1. Meet BIMI Standards

BIMI standards, which stand for Brand Indicators for Message Identity, are a new and important standard in email marketing.

They relate to the insertion of registered trademarks within an email.

Failing to meet these standards can result in lower open rates and a lack of trust from customers and consumers.

On the other hand, understanding and meeting BIMI email standards can help your business establish a strong email presence and convey brand information effectively.

If you’re considering implementing any type of email marketing, adhering to these standards will significantly improve the quality of your messaging and enhance your brand reputation and visibility.

2. Segment the List

One of your email marketing strategies should be list segmentation.

The last thing you want to be doing is sending out general emails to your entire list without reason or for ease.

You need to segment your email list into different targeted groups to allow you to personalize the messaging and make it more impactful.

For instance, you can send different offers to different segments based on their past purchases or send personalized birthday emails.

Sending more relevant content to subscribers means you can meet with them on a personal level and introduce the brand to people in a way they’re more likely to respond to.

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3. Quality Over Quantity

Improving success rates of your email marketing strategies don’t mean bombarding people with as many emails as possible.

All this will result in is them unsubscribing.

Instead, you have to be intentional about the type of message you send and the quality of content you send out. 

Curate your own email list for people who actually want to be on it; do not buy email lists.

This will only backfire on you. Instead, focus on those who sign up willingly, perhaps through a subscription form on your website or at a physical location.

Once you have your list, curate your messaging to ensure it’s relevant and valuable to your subscribers.

This will enhance the efficiency and effectiveness of your emails, enabling you to tailor your approach to what the recipient needs or is looking for from you as a business.

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4. Subject Line Optimization

Optimize your subject line to make your email market strategies effective.

Those one-liners that appear in the inbox are vital to getting people to click them open.

This is where the BIMI point from above can come in useful.

You can use this to verify the authenticity of the emails and display a logo alongside your messaging.

Additionally, you need to be clear about what the email contains and tailor it according to your segmented list, so people know exactly what is included to entice them to read it.

And you need to do all of this in your one-liner for subject-line optimization

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