How To Set Up The Business Premises Of Your Startup

You might have started a business from home or worked hard to create an online success. So what’s next for your business?

You may want to open your retail premises and think about the steps that you can take to make it a true success.

So, what should you be thinking about?

Here are a few pointers to help you move that idea forward.

1. Use social media to spread the message

Opening up new retail premises often means that you have that risk of customers not knowing that your new shop or showroom exists. This is when social media can give you huge help and the upper hand.

You might already have an existing content strategy in place, but adding to it with posts about your new location, events you may have, other offers and general information could encourage people to come and visit for themselves.

It is a quick and easy way to let existing and many new customers aware of an alternative way to do business with you.

2. Think about the layout

Once you start making people aware, you now need to think about how to set the layout of your new retail premises. This can often be a fun element of set up. You need to think about how a customer would perceive the layout and space.

You also need to ensure that you advertise and showcase your products and services in the best possible light. This means you need to think about displays and mannequins can be a great option for products such as clothes. Hence, websites like could prove useful. You may also want to think about hanging space and shelves to maximise the space you have.

3. Think about hosting events

Having your premises gives you the option and opportunity to hold your own events. This could be for new customers or also your existing database where you could see what potential there is to maximise and build upon success.

It could be a business event showcasing new lines, products or services that you offer. Or even a special sale event for invited guests only to encourage more sales. You can also use social media to advertise these events easily enough.

4. Your staff can make the difference

Who you have working with you is very important, so you will want to ensure that you hire the right people as your front-of-house staff. They need to have excellent customer service skills and be able to provide a decent customer experience.

You only get one chance at making a decent first impression, and the staff you have in your retail space can form a big part of that. There are plenty of tips online that can help you to make the right choice when it comes to hiring staff members for this new part of your business. 

Let’s hope these tips help you when it comes to opening retail premises. 😉 

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Post Author: Abimbola Joseph

Abimbola Joseph is a creative content developer who derives pleasure in encouraging individuals to be the best they can be in all relevant facets of life. She believes that we all have a better version of ourselves which can be leveraged to impact others and make the world a better place. Connect with me on Instagram @abimbolajoe.

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