11 Marketing Strategies For New Product Launch
Product launch success requires hard work and intentional effort.
You cannot build a new product and expect that customers will be excited to purchase it and explore it automatically.
When you rely on such a weak strategy, the risk is that your product may fail to get traction and could eventually fizzle out.
Here is a marketing guide for product launch success that will generate demand faster:
1. Have a product launch plan
Planning is an essential component of a successful product launch. You need to have a clear road map that the launch will follow to achieve success.
Put together the right team of production experts, salespeople, and the marketing department.
Your team should help you identify the best marketing channels to boost sales and the best tools for tracking product launch success.
You should also identify possible ways to tweak your product launch strategy if it fails to produce the anticipated results.
Once your launch plan is in place, you are ready to get into marketing your new product.
2. Create informative and authoritative content
People are always looking for information online. Offer them what they need by creating authoritative and informative content in your field.
Update your blogs and website with topics your target audience would be interested in reading. You can hire expert content writers to write for you.
When your content is top-notch, the users will be more than willing to share it, even without your asking.
That, in turn, increases the reach of your content and makes it more likely to have a successful product launch.
3. Have a single buyer persona in mind
Have a specific target audience in mind when launching your new product.
Understand the characteristics of users who are more likely to be your target audience.
That way, you can hear your offerings and your launch strategy in a way that meets their needs and fosters a draw to your offerings.
4. Consider having enticing giveaways before the launch
You should have ways to get the word out about your new product to build anticipation for the launch day.
One of the most effective ways of doing that is having pre-launch giveaways and contests.
The people who get their hands on your product before launch can spread the word to their friends, family and social media followers.
They could create engaging content that makes your product go viral before the launch.
The marketing advantage you get will make people look forward to your launch, making it a success.
5. Choose the correct marketing channels
The correct avenues will spread the message of your product launch to a broad reach. Select proper channels during the planning phase to increase your reach.
You do not have to market on all possible media channels and platforms. Instead, centre the attention on the right ones and maximise it.
YouTube is a great social media platform to promote your products. But, in order to catch your audience’s attention, you must create good-quality content and you must have a nice intro. Using youtube intro maker is a great way to start your channel.
Most businesses also have shifted attention to digital media, forgetting that traditional media like cable TV has a significant reach which can ensure product launch success.
You should also appreciate the importance of linear TV advertising as a way of diversifying your marketing mix as you launch your new product.
6. Influencer Marketing
You can invest in influencer marketing as a way to amplify messaging about your new products.
Think of influencer marketing as a digital version of word-of-mouth. You get to reach out and activate your target audience much faster whilst spending less.
Again, you don’t necessarily have to invest in working with the biggest influencers in the market.
You can work with what is known as micro and nano influencers to amplify your message with a better reach efficacy.
7. Do product launch thorough product testing
Your launch will only be successful if the products are of top-notch quality. Avoid releasing poor-quality products.
Ensure that all your products go through extensive testing and market research.
You can test the market with some limited edition products.
8. Email Marketing
Email marketing is another way to reach out to your target audience about new products.
You can build an email list prior to your launch to help you spread the word fast about your product.
9. Increase your online presence
Organic visibility on your website and social media platforms helps boost the traffic necessary to promote your product when pre-launch and afterwards.
For starters, ensure you have a nice website crafted to host your product landing pages. Ensure that your website is quick and secure.
Then, craft effective strategies to increase your online traffic. Consider using the right keywords to draw new users to your site when searching for similar products.
Keep in mind what the target consumer might use when they are searching rather than just thinking of your own description.
Also, add videos and high-quality images to your website to encourage more traffic.
10. Invest in top-draw customer service
It is also smart to plan for customer service for your product prior to the launch.
Remember, customers love getting instant support should they have queries or should anything go wrong.
So, invest in getting the right team and technology that will give your customers a top-draw experience.
Also, prepare for some of the common questions of FAQs they might have about the product. Create an FAQ page on the product site that will make the service smoother.
You can also use chatbots to help handle structured queries the customers might have.
11. Keep the momentum after the launch!
The effort you put into creating a successful campaign doesn’t end after the launch.
A successful product launch may reach many people, but it takes consistent marketing to keep people interested in the product long after its introduction to the market.
You can use product webinars to provide in-depth information on how to use your new offerings. Create viral videos about the product on social media.
Educate your sales team so that they know all the ins and outs of the new product. It will be easier for them to pitch and convince others to try the product when they understand it fully.
Product launch is an essential part of the success of any new product in the market.
How you launch your product can make or break your whole product development success.
It is, therefore, worth investing in a team of marketing professionals that will work to make your product launch a success.
You cannot put away all your efforts after the launch day. Make sure you follow up afterwards.
Continue finding ways to contact your customers and add more value to them.