Have You Made Manufacturing One Of Your Business Strategies?

These 19 Strategies Will Help You To Go Into Manufacturing

Starting up your own business may have been overwhelming at the beginning.

You navigate your options, make difficult choices and work hard to make it a success that it is today.

But, what next?

Often business leaders want to ensure that their business can grow and become even more printable, and one of the ways to do that is to start manufacturing your own products.

Creative ideas are very essential in the world of business. As an entrepreneur, you should be open to ideas and strategies, how to step up your game and make more profit in business and one of the strategies is to manufacture.

For instance, an E-commerce company that buys and resells plastic bottles and jars to local vendors will make more profits if it produced the plastics.

Wholesalers and retailers, as well as other petite customers, will patronize the company which implies more sales and profit. Of course, there can be a lot to think about.

So, here are some of the ways that you could implement manufacturing into your business strategy.

1. Identify your goals

First and foremost, as an entrepreneur, you must be able to identify your business goals and objectives. Your goals have to be SMART: specific, measurable, actionable, realistic and time-bound.

After this identification, you should define the set of business strategies to adopt for your products. Find answers to these questions:

  • How do I increase awareness of my products and services?
  • How do I reach out to new customers?
  • Can I have a certain percentage of sales each day?
  • What goes into manufacturing as regards my products?

2. Think about where to do it?

looking at location for manufacturing strategies
Have You Made Manufacturing One Of Your Business Strategies?

One of the first things that you need to think about would be where you would start the manufacturing element of your business. It might be a good idea to think about if you have somewhere close by.

This would help logistically as well as enabling you to manage both sides of the business which also comes down to things like cost, as well as logistics in terms of delivery.

It might be that packaging as well as production takes place in the same place. This helps you to have one area to dispatch from rather than adding to the journey that the product is taking.

Read: Documents needed for your startup company

3. Evaluate your resources

It is mandatory to evaluate the available resources before embarking on manufacturing. Failure or success of an organization is a result of a sincere evaluation of the resources at hand.

When evaluating the resources available, which include human, financial and technical resources, your sustainable goals must be backed up by a well-crafted strategy and management.

Technically, you must have a good knowledge of manufacturing before making it one of your business strategies. You should know your industry and the cost & selling price structure. Your distribution system should be very good with a good sense of what your major competitors will do next.

4. Survey the market

While surveying the market, you can be flexible. Manufacturers that employ this strategy have to be on top of their games. Being flexible allows you to adapt to market change. Find a gap in the market and fill it up with the unique product you’ve got to offer.

This strategy focuses on the profitability of the business by taking advantage of companies with already established customers or selling with low-profit margins. You could also add a premium for aftermarket sales and service.  

Read: What makes a good partnership in business. Find out.

5. Plan financially

Have You Made Manufacturing One Of Your Business Strategies?
Have You made Manufacturing One Of Your Business Strategies?

There should be basic financial planning. This implies an information system report on functional performance as compared with budgetary targets. This is very important.

Adopt a method to forecast revenue, cost and capital needs. Basic financial planning helps you to identify your limits for expense budgets on an annual basis. This is like a channel that enables a better workflow through the practice of rigorous financial discipline. Once it works for you, stick to it.

Simply put, you need a system that measures the difference between operating profit and the company’s cost of capital; productivity and cost and goes through the basic analysis of the finances of the company. 

According to Lane, an American who is the owner of a manufacturing company called Deer and Company,  “Everything is a ratio of what we earn over what we invest”

6. Communicate effectively

One of the strategies that will help your business is communication between you and your workers. There are several applications that can be used to achieve this such as Slack, Zoho and lots more you can adopt for proximity and immediate effect of information. 

When information is passed poorly, defects and lower quality of products are inevitable. All employees and stakeholders should be involved in drafting plans and meetings.  

7. Get more hands

To make manufacturing one of your business strategies, you must employ workers with multiple skill sets to assume different roles as needed.  This will help you to maximize efficiency and develop a process that produces a high percentage of goods with quality control.

Employing more hands reduces costs and makes you competitive in the market. This refers to how well a company converts input such as labour, materials, machines and capital into an output – goods and services.

8. Online Marketing

This is another way to implement a process for business innovation which can be used repeatedly throughout your company. We are in the jet age where technology or I’d say social media is taking up a whole lot of space than physical meetings.

People patronize companies far and near and even outside their country by using the right strategy to make more patronage. This is a medium that is easier, safer and convenient.

Some of the things needed are the right tools, apps, software, and a set of people who have the skills and knowledge to utilize the tools. There should also be regular in-house training on how to unlock opportunities.

Add value and ensure growth by being innovative with your existing products, market and customers. Benefits you will enjoy include:

  • More competitive pricing as you are no longer limited to the local market. Generally, the cost and time of transaction processing are reduced and there is less paperwork.
  • Smart Inventory Control System that helps you to track order status and the movement of inventory within the company.
  • This will enable you to discover the ups and downs periods, allowing you to adjust and better manage working capital.
  • Also, Smart Inventory Control System can also help you improve profitability and speed up customer response time.

9. Reinvest, reinvest and reinvest

Check your budget when moving to a new location


The cost of it all will be a huge factor in your decision-making process. So it might be worth thinking about the investment versus what you will gain in the long term.

As you continue and expand in business, have a balanced investment approach that includes substantial reinvestment. Adopt a system called shareholder value. Engage with investors too, individuals and companies who will want to invest in what you do.

Your work must be visible to convince investors to invest in your manufacturing company. The initial cost may seem a lot, but if you think about the savings you will get from using a third party, versus how much cheaper it will be to run the operation yourself once you are set up, you will start to see the difference and the benefit.

10. You need decision-making skills

Over the years, you will discover the challenges a manufacturing company faces when trying to scale including the relationship between people, processes and tactical short-term & long-term goals.

It is expedient that you create an actionable plan in the world of business where uncertainty seems to be the order of the day. As an entrepreneur or a manufacturer, one of the strategies you should adopt is a strategic decision-making mindset. 

It will guide you to think rigorously and critically and improve your judgment. You should be able to separate emotions from ethics in decision-making. Also, decision-making helps you broaden your perspective on how to influence, persuade, and take action without bias.

Your ability to make the right decisions in times of uncertainty will greatly determine the success of your business.

11. Achieve effective operations

You have to look out for logical approaches to execute the effective operation of your processes and overcome challenging obstacles. Explore factors such as leadership and talent/skills management. The following are ways of achieving effective operations:

  • Assign specific teams to specific duties.
  • Focus on the important priorities first. That is, take a step-by-step approach.
  • Measure your result and grade every accomplishment. This could be every 6 months or a year. Small improvements can transform into major increases in productivity.
  • Occasional meetings with employees should be adopted.

12. Utilize your Customer Analytics

An analytics-based mindset is a strategy that you can use throughout your manufacturing company. It will help you to gain a deep understanding of new tools that are rapidly changing and can be used to bridge the human gap.

It brings together all the teams in the company from the operations, information, decisions, legal studies and business ethics to marketing and statistics. This will help you leverage your findings and strengthen your decision-making. Endeavour to explore the potential of data.

13. Network as much as possible

This can help you with the information you need from others who have tried and tested new innovations.

Finding out what your competitors are doing can narrow your search down to solutions that are closely related to your line of manufacturing.

Such are the likes of professional associations and trade bodies too.

14. Outsource where necessary

Outsourcing allows you to grow your manufacturing company without necessarily expanding its size and incurring more costs. Getting the right people helps you to improve your production processes by increasing your economies of scale and broadening your distribution market.

Outsourcing helps your company negotiate better deals, share the cost, increase productivity, extend your market reach and also speed up your research and development by sharing costs and resources.

Though generally, entrepreneurs don’t like outsourcing because they might lose control of their business. The fact is, outsourcing is a great deal if the right steps are followed.

You can get advice from any related advisory services provider in your field such as BDC Advisory Services. Also, before outsourcing, first access the company’s current state of production and cost.

15. Review your operations continuously

As an entrepreneur never forget the objective and goal of your company and ensure the processes meet those goals and continuously add value. There should be filed documents – both soft and hard copies – containing the workflow process.

This gives you better links between your manufacturing products. You will also be better equipped to identify and eliminate waste throughout your company.

16. Maintain and improve Productivity

Improve your productivity level by converting input such as labour, materials, machines and capital into goods and services. Look out for opportunities to improve efficiency and have a landmark in the mind of customers and competitors.

Technical research and development can be a vital source of knowledge that can help you create innovations in your company.

Read: Key elements of a successful business

17. Never joke with customer feedback

you should know the reaction of your customers; therefore, there should be room for feedback.

Develop a beneficial relationship with customers by talking to them physically or online and enquiring about their expectations, and dislikes and discussing your intentions to meet their needs ensuring them that their satisfaction is part of the company’s priority.    

18. Events and exhibition

Organize quarterly or yearly meetings and trade exhibitions where other manufacturing companies can be invited to exhibit their products.

These can provide an easy way to find out what other people are achieving and aiming at. Such ideas can inspire you to create your own kind of stuff that will shape innovation and invention in your specified area of production.

19. Plan for your tools and equipment

how do you want to implement your manufacturing strategies
Have You made Manufacturing One Of Your Business Strategies?

Choosing the right equipment should be taken into consideration. This can help you to reduce the risk of errors. Also, before you buy any equipment, be sure you are familiar with the current and future needs of your manufacturing business.

Consider the following questions:

  • Do you need to rent or buy?
  • What’s the cost of training employees on new pieces of equipment?
  • What long or short-term investment options do you have?
  • Do you know the result of the current types of equipment?

There are some great things you can do when it comes to manufacturing that can really speed up the process.

The first decision would be whether or not you will rely solely on people or on AI and machines. This is when websites like https://www.rnaautomation.com could provide useful assets.

You might also want to think about things such as how machines can help with speed but then having the right amount of people to work the floor when it comes to quality control is necessary. A mixture of the two can work really well to get things moving.


On the subject of benefits for this, there is quite a number that you can take advantage of. Sure, you will have the initial investment and set-up to consider, but once your manufacturing operation is in full swing, you can start to consider how much more control you have.

There will be a kind of control over speed and logistics. You might even be able to make any changes without having to wait for a third party to say that it is fine to do so.

To be frank, there is a lot in developing manufacturing strategies for your company.

You must cater to the end needs of the distributors by manufacturing in high volume. Also, you must consider the strategies involved and trust me, it is achievable.

I hope this has made you think more about a manufacturing element to your business. Making manufacturing one of your business strategies is not rocket science. It is achievable but you have to follow each step accordingly.

Your findings/knowledge and exploiting them in your desired area of manufacturing can enhance your ability to develop your business successfully.

Good luck!

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Post Author: Deborah Chuckwuekwu

Chuckwuekwu Deborah is a creative writer who loves to put her thoughts and experiences into words for motivated youths like her and others who want to view life with a positive mindset.

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