Smart Ways To Make Your Small Business Look More Professional
Having a small business doesn’t have to mean having an unprofessional looking business. There are numerous things you can do that can help you to look more professional, and even look like you’re bigger than you really are.
This doesn’t mean lying and being inauthentic, of course. It’s just about being smart. Let’s take a look at a few ways you can make your small business look more professional:
1. Get A Virtual Assistant
If you’re a one-man band or you don’t have much money to free up to hire somebody, a virtual assistant can be a great way to make your business look more professional.
They can work remotely, answering calls and messages for you and forwarding any important messages that need to be dealt with ASAP. This can be great for businesses who are still in the at home stages.
2. Get A Business Address
A business address is a great way to look more professional, and in some cases, bigger. This can come with a mail forwarding service so that you never miss an important piece of mail. It also implies that you can keep your home address safe and secure.
3. Hire A Virtual Office
If you want to go one step further, a virtual office can also be a great idea. You can get different packages depending on what’s right for you.
A virtual office can be somewhere you can have meetings if you need a meeting room, as well as a business telephone and someone always there to answer your calls. It all depends on the package you want and how professional you want to appear.
4. Give Yourself A Different Title
When you email people or introduce yourself, experiment with giving yourself a different title. If you call yourself the CEO, people you email might think you can’t be a professional business, as the CEO rarely emails people.
If you give yourself a lesser title, it can look like you have a bigger team and a slightly bigger business. People may be more likely to work with you, too. Just in case you need a little more creative title, you could play around with Title Generator.
In addition, your email address would look professional when you use firstname.lastname@domainname, instead of a simple info@domainname. However, if you think people might have difficulties with spelling your lastname, it’s advisable to just do firstname@domainname. I am sure this prudency will reduce the occurrence of bounced emails due to misspellings.
5. Invest In Your Web Design
You’re not a web designer, so don’t attempt to be one. Invest in your web design to create a fully responsive, attractive website that will get people coming back.
It needs to be ready for the search engines too, and it’s unlikely you’ll be able to do everything that a business website needs – even if you manage to put a basic one together.
6. Invest In Your Content
To save yourself some time, invest in an outside content service to create content for you. Regular content is a must, and providing helpful content is a great way to share your expertise and become known as one of the leaders in your industry.
7. Take High-Quality Pictures
Your images should be of high quality too, whether you’re having pictures taken for your bio, photographing your premises, or taking pictures of your products. This will always make the difference between someone choosing to work with you and somebody who decides not to.
In conclusion, I’ll suggest you use these tips without caution and begin to reap the benefits of looking professional.
Which of the tips are you currently practising?