10 Steps To Create Customer Loyalty In Your Business
Every person wants to save their money, and your customers want to save their money even more. Customers’ loyalty to any business is usually based on the company’s value and price.
From coupons to freebies and price shopping, customers usually go beyond to get great deals from businesses. Unfortunately, this means that companies that cannot keep up with the competition risk losing their business.
Consumer incentive programs, also called rebate programs, is a marketing strategy that businesses use to give their customers incentives for their investments. It also provides a way for customers to save up on purchases.
There are various programs and incentive programs that you can use to grow your sales, build loyalty and grow your business. Below are some of the ways to manage a successful rebate program.
1. Get to understand your customers
Rebates are not like coupons that anybody can use. To get a rebate, a customer needs to meet certain requirements and then provide personal information like email addresses, addresses, phone numbers, and names to bet their incentives.
Getting customers demographics like the above and with proper utilization could give you an advantage in your business. In addition, you might be surprised at how this information could promote your marketing efforts.
You can, for example, urge your customers to opt-in for social media subscriptions and email marketing campaigns to expand your marketing reach to your prospective customers. When you have more customer information, the better it is for you.
You can capitalize on this with an effective consumer incentive program which can drive sales and build your marketing foundation.
2. Be accurate
Rebate programs are meant to give your customers value. You can do this by ensuring you fulfill your rebate promises. Your rebates should be accurate and efficient, and you can use any verification process.
However, you should ensure that your customers’ submissions are fully paid out for every purchase that meets the requirements. This process also allows you to validate your customers’ submitted information.
After this process is completed, rebates would then be sent to your customers efficiently and faster, which would result in a successful rebate program.
3. Communicate with your customers
Your customers should know how the rebate or incentive would benefit them. Additionally, it would be best if you made them clearly understand the conditions required to receive the rebates. Use plain and straightforward terms to explain to them or ensure that they are easily read and understood.
4. Make your incentives work
Rebates can increase your business sales alone and convince your customers to shop with you to save more. However, if you strategize, you can make this benefit your business.
Your rebate program can significantly increase your marketing efforts by collecting feedback and utilizing customer data. Add a little creativity, and you can turn rebates to your advantage.
5. Ensure that your customer incentive works
There is a difference between a rebate system and a program that gets noticed. Ensure that your customer incentive works and you maximize the consumer incentive program’s benefits.
This can, in turn, provide significant advantages for your business. You can go beyond simply increasing sales with a well-operated strategy.
6. Make use of customer feedback
As a business owner, you probably know that customer feedback is vital to every company and more so for rebate programs. You need to know if your customers liked your incentives, promotions, sales, or email messages? You should not assume. Instead, it would be best to survey them to get their opinion.
Every rebate program requires information collection immediately, and this usually results in most customers not being bothered with a few added questions at the end of signing up. It even becomes less of a hassle with the easy and fast to answer multiple-choice options.
Instead of just taking the essential details and moving on, you should take your time to develop valuable and insightful questions that would show your marketing efforts. For example, you could ask for opinions on other purchased products, upcoming products, product feedback, email content, and favorite sales or promotions.
Additionally, it would be best if you avoided polar questions relying on yes or no, overly complex, and multi-part questions when searching for feedback; since doing so would not lead to beneficial results.
7. Market to existing customers
Sometimes, you might think incentives or rebates would bring in new customers. However, you shouldn’t only focus on new customers.
When you have existing customers, you would be building up loyalty and trust and bringing about continued sales. This puts back money saved through consumer incentive programs back into your pocket.
You can use promotion channels like future savings opportunities when you offer rebates. This ensures that your customers are motivated to keep spending their money with you and not on others.
Irrespective of you providing rebate processing services like physical bonus items, prepaid store cards, or a check, your business would foster increased future spending.
Undoubtedly, incentives can be enormous in getting into an untapped market. However, your existing customers would be the people to help you get there.
8. Eliminate uncertainty
To better manage your rebate program, you should remove unclear procedures, ambiguously worded programs, and overreliance on individuals. All of these can create errors that could increase the risk to your business. Your contents should be systemized to remove any ambiguity.
9. Ensure compliance
A transparent audit ensures that all relevant information about your rebate organization is recorded. This allows easier auditing and monitoring to take place. Your rebate management system should also provide a complaint process that would eliminate the cost and time involved in getting evidence and rebate claims.
10. Analyze your results
After or during any successful rebate program, your rebate management company must provide you with data. This data will have all the names, date of purchases, amount of rebates that were fulfilled, the total cost of the program, and phone numbers and addresses of rebate applicants.
This should be compared with your sales and used to determine the rebate program’s effectiveness.
When you have a rebate program or incentive, ensure that you track its effectiveness against other similar products or items that do not have special rebates or incentives.
It would be best if you were sure that the program’s expense justified your increase in sales. Ensure that you test various variations to get the most useful information.