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9 Future Marketing Trends You Can’t Ignore

Every year, there is an unexpected digital trend that changes the future of digital marketing.

2022 also brought some digital trends forward, like Facebook changing its name to Meta. They intend to embrace the virtual world, the metaverse.

Google also announced that it will eliminate third-party cookies by the end of 2023. This has left the digital marketers and advertisers to find a new channel to reach their target market.

Such developments by the leading digital marketing platforms impact the overall marketing strategies. This article will educate you about some of the key digital marketing strategies and trends to be aware of. 

1. Tell a story through video marketing

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The new digital trends like TikTok, Instagram reels, and YouTube shorts have managed to shift the focus from status updates and story updates to short videos.

Video is undeniably one of the most relevant and engaging content formats available today. This trend is likely to continue. Facebook receives 8 billion video views every day, and traffic accounts for 80% of all video traffic worldwide.

76 percent of firms use video to generate a positive return on investment. However, some business owners still hesitate to begin use videos. This could be due to a lack of editing skills or a limited budget which could be addressed.

Consumers now prefer content that has an appeal and has a thumbnail message to it. They want videos that are candid based on a real story, show behind-the-scenes, and have an unpolished look.

Brand marketing is based on storytelling, the difference is consumers have started looking for more relatable and authentic content.

2. Metaverse

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Metaverse refers to the virtual world of virtual reality (VR) and augmented reality (AR).

It is penetrating the internet not just for gaming but also for work and socializing. This virtual universe has created so much buzz that brands are considering it as a part of their marketing strategies.

Users are represented by their virtual avatars in a shared virtual space. Metaverse is continuously growing and evolving based on the interactions occurring among the users in this virtual world.

Digital marketers can use this platform for the virtual advertisement of products and services.

3. Mobile-first web designs

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Mobile optimization is the process of making your website appear and function correctly on mobile devices. This is exceedingly relevant in 2022. There are many advantages of mobile phones in business.

The primary reason is that consumers increasingly use mobile devices to purchase products or services. They interact with brands, use social media, consume content and read emails.

Mobile search engine optimization will help achieve better ranking in SERP and generate higher organic traffic. 

4. Influencer marketing

Influence marketing is a tactic that brands have started relying on to expand their reach and drive their marketing results. Influencer marketing is a digital marketing strategy in which companies pay social media influencers to endorse their product.

To succeed in influencer marketing, you must understand the goal of your campaign and your target audience. You need to identify the right marketing channel for your influencer campaign. Find a suitable influencer who can help you accomplish your goal.

This form of digital marketing will help you establish an online presence and drive traffic to your social media platform. 

5. Link building strategies

Link building is a significant strategy for SEO because it is the ranking factor used by Google to evaluate the credibility of your website content.

A reliable website is linked to your resource and assures Google that your website has valuable information. Therefore, add links from the websites with high authority and reliability. By doing this, you will increase the search ranking of your page.

Take the help of link building tools, they are effective and result-oriented. The backlinks that you add must be relevant to your content and the referring website. Place the links in the right place and the anchor text should be relevant.

6. Social media content

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The latest digital marketing trend requires the creation of engaging content to grab the interest of potential clients.

Brands are now required to create high-quality content to drive traffic to websites. This create a lasting relationship with potential clients, and build your brand.

Social media platforms like Facebook, Instagram, and TikTok allow brands to interact with their target audience.

By doing this, brands can easily share details about their product or services and create brand awareness.

Social media marketing is a great way to gain market insight and understand the needs of their customers. This form of digital marketing is a cost-effective marketing strategy with a high return on investment.

7. SEO strategies

Search Engine Optimization is a significant way to attract consumers to the online platform.

However, SEO has witnessed a change in strategy to ensure the marketing technique is effective. People have now started focusing on website building and making their websites mobile-friendly.

Website and social media pages have become the most efficient tool for digital marketing. Read more about the latest SEO trends and implement them for better results.

They have taken a shift from long-form content to short-form content to engage and captive their readers. The primary purpose of business owners is to improve the overall experience of their consumers when they visit their website.

8. Email marketing

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Email marketing is a process of circulating messages or communication to a cluster of people in the form of emails. These emails are sent to promote a service or product, create brand awareness, and build strong customer relationships.

Email marketing is of different types. They include educational emails, special offers, welcome emails, confirmation emails, re-engagement emails, and cart abandonment emails.

This form of digital marketing helps build trust and establish a relationship with customers. It can also redirect traffic towards your website, boost sales and create a personalized connection with the target audience.

9. Personalization marketing

Personalized marketing trends playing a substantial role in 2022. Creating advertisements that will cater to your target audience and delivering those adverts to the audience at the right place and time will generate more notable results.

Before doing this, you need to understand your audience, the platform they use, and how they use it. You need to ensure that your message reaches the right audience to increase the customer loyalty base.

Conclusion

The above-mentioned digital marketing trends are the best way to grow, stay competitive, and secure consumer loyalty.

With so many excellent software applications available—with many of them being free, it is a great time to get started.

There’s no better way to make your business more appealing to potential clients and customers. Make your business more appealing to a buyer by demonstrating how much interaction your business is capable of generating.

These trends impact the way we communicate with our customers. It helps us get more authentic while we sell our product in the market.

This year and beyond, it is wise business owners invest in their branding. How? By creating a more engaging experience for their audience and be as authentic as they can be.

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Post Author: Abimbola Joseph

Abimbola Joseph is a creative content developer who derives pleasure in encouraging individuals to be the best they can be in all relevant facets of life. She believes that we all have a better version of ourselves which can be leveraged to impact others and make the world a better place. Connect with me on Instagram @abimbolajoe.

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