There are a lot of things to consider when you aim to drive tremendous traffic to your site. The main thing, of course, is to make your website comply with search engine optimization (SEO) standards.
Search engine optimization is the set of practices that you follow when you want your website to be more visible in search engines. These practices are majorly divided into two parts, namely
- On-page SEO, and
- Off-page SEO.
But how do these two types of SEO differ?
When it comes to your website’s performance, on-page SEO is the process of optimizing every aspect. To achieve this goal, one must resize images, practice internal linking, fix bugs, and fix broken links.
User experience is also influenced by on-page SEO. What they get from this is the user experience, and how they feel about your brand depends on it.
Off-page SEO, in contrast to on-page SEO, involves adjusting factors beyond your website to boost your content’s position on the search engine results page (SERP).
Strategies such as social media promotion, paid advertising, directory submissions, participation in online discussion groups, and link building are all examples of off-page SEO that drive traffic to a website.
Although every aspect of both on-page and off-page SEO requires a lot of effort to be up to search engine standards, many experts find link-building the hardest to do.
Let’s find out more about SEO link-building services and strategies in this article, so keep on reading.
Link-Building: What Is It and What Can It Offer?
Inbound links, also known as backlinks, are links posted on other websites that lead back to a specific page on your site.
Experts from SEO link-building services mention that link-building strategies require an in-depth understanding of backlinks and their function if they are to be of value to businesses.
It’s common to confuse inbound links with outbound links, however, the two are quite distinct. Links on your website that take users away are called outbound links, while links from other sites, known as inbound links or backlinks, lead visitors to your site.
Referral traffic occurs when visitors to another website, which posts content relevant to your company’s niche, click on a link to your site.
As an off-page SEO tactic, link building entails proactively pursuing inbound links from third-party domains.
More referral traffic reflected in your site’s analytics may result from reputable link sources. The existence of the link also sends a strong signal to Google’s ranking algorithm, increasing the likelihood of your site being given a higher page rank.
Search engine rankings are determined by both the number and quality of inbound links, which are evaluated in relation to the site’s content. Having reputable sites linking to yours can do wonders for your reputation if done right.
4 Qualities of A Good Backlink
1. Domain Authority
Every website has a Domain Authority score which measures the trust search engines have for the site. Higher the site’s domain authority score, the more valuable the backlinks are.
2. Concise Anchor Text
Hyperlinks require anchor text, which is the actual text that can be clicked on when you visit a blog post.
Search engines and human readers alike rely on anchor text to form impressions about the content of linked pages. It’s preferable to use anchor text that is both specific and informative.
The anchor text you choose must be insightful and relevant to the page it is linking to. Such anchor texts will be tagged as helpful, thus increasing their value.
Using misleading or generic anchor text such as “click here” can end up being tagged as spam or irrelevant by search engines. You can check here; what is anchor text for more information.
3. Site Relevance
Google’s developers have stated that aside from the keywords, the search engine also takes site relevance into consideration.
The algorithm of the search engine emphasizes how a relevant and high-authority site came to your website for citation.
For instance, if you have a website that focuses on cleaning services, it would be best to get backlinks from an authoritative website within the same niche, like an expert seller of cleaning tools.
4. Link Placement
The context of a link’s placement on a post is crucial. A quality inbound link should be located within the text of the web page itself.
In essence, Google analyzes the likelihood that a reader will click on such a link in different places within a text.
The higher a link appears on a website page or blog post, the higher the probability that the link will be clicked, especially, if the anchor text holding the link is relative and informative to the page’s content.
Link Building Strategies For Higher SERP Ranking
1. Prioritize Link Quality
Prioritize high-quality backlinks over quantity. You can improve your search engine rankings by exchanging links with authoritative websites that have a higher page rank or domain authority (DA).
Gaining backlinks from authoritative sites in your field is essential for increasing your site’s visibility in search results.
2. Create Quality Blog Posts
Organic link building, and link building in general, is impossible without creating great content. Why? Because the link-building strategies are built around them.
To make them a success, having content is vital. More importantly, it should be of high quality for it to be cited organically.
Not only will readers of your blog be more likely to share and link to your posts, but search engines will take notice of the quality of the information your business is providing.
As a result, search engines like Google will be more likely to boost your organic ranking because they will recognize that the content on your website is reliable.
Google also wants to improve SERPs by including more helpful information in the form of a knowledge panel and frequently asked questions. If the search engine determines that your content is an authority on a given topic, it may add it to the relevant resource section, where users can easily access it for useful information and citations.
But how can you create quality blog posts and overall content? Consider the following:
- Think about what would pique your readers’ interest
This ensures that your content will always be relevant, regardless of the time of year. These timeless themes may also serve as a repository for additional content and references over time. This is especially true if updates are made frequently to the content you created.
- It is essential to write attention-grabbing headlines for your posts
Doing so will spark readers’ interest and increase the chance of them driving traffic to your site by clicking on the blog post title.
- Avoid typographical and grammatical errors in your content
These errors will make your content look less credible and unprofessional. It would also harm your SEO rankings.
3. Take Advantage of Guest Posting
Guest posting works when you ask a writer who specializes in a relevant niche to write a blog for your site. This could be in exchange for another guest post or through other compensation.
Guest blogging is a great way to increase traffic, exposure, and engagement with your site because it allows you to gain backlinks from authoritative sources while also gaining exposure to new audiences and perspectives.
Professional guest bloggers have a clearer understanding of guest posting etiquette and may be an ideal fit for affiliate promotion. You should verify that their work is unique and free of spammy links.
4. Consistently Post and Maintain Blogs on Your Website
Many SEOs highlight the importance of blogging because it allows the creator to consistently produce high-quality content that may be utilized as a resource by others.
To make a great blog, you must also keep the content up to date as new information becomes available. It’s important to update older blog posts with new information and relevant keywords.
Websites are more likely to link to recently updated information than to old blog posts that no longer apply.
5. Backlink Tracking
It’s important to monitor and assess the health of your backlink profile as you employ various link-building strategies.
Your inability to interpret fluctuations in organic traffic reflected in your site’s analytics can be attributed, in part, to your failure to keep track of your backlinks.
If you know your organic positioning in search engines, it will be so much easier for you to build organic link-building strategies that will work for your website.
6. Keep Track of Your Competitors with Link Building Services
If a competitor’s site is ranking higher than yours, you can follow the same practices and monitor their backlinks. Investigating the incoming links of your competitors is an excellent way to identify places where you can get links.
If you don’t have the time to analyze your competitors to find their best-ranking keywords and links, you can delegate the job to dedicated link-building services.
They will find out the high-authority businesses in your niche and network with them to provide you with high-quality backlinks.
7. Know the Importance of Social Media Marketing
Social media marketing could be a great platform for building links.
Through social media platforms, you can put your business out there and accept partnerships or deals that could benefit your organic link-building strategies.
For instance, social media could be a way to find guest bloggers that you could work with. Social media platforms could also help you reach more people and interact with your audience.
Formulating a winning link-building strategy isn’t something that happens overnight.
It is a collection of trials and errors that will eventually build your brand and position. Thus, always remember to do enough research about the strategies available to you.