20 Mind-blowing Benefits Of Outsourcing Digital Marketing
Outsourcing and its benefits are a concept that has grown in popularity around the world throughout the years. It can be defined as the process of hiring a company that is outside of your business to complete work for you. For example, since we’re speaking on the lines of digital marketing, you could outsource SEO/SEM experts from themarketingheaven.com to optimise the SEO of your website, or maybe to increase the reach of your social media networks.
Time – the most crucial resource, is rarely available. Moreso, you as an entrepreneur have a lot of activities to do but the time to do them all is not just there.
To make the matter more cumbrous, the in-house marketing team needs more attention in terms of management and resources to perform.
In-house marketers may minimize costs in the short run especially when the business is still in its early stages but in the long run, it would not add up.
Hence, outsourcing marketing tends to take care of the lapses of in-house marketing. It involves the appointment of marketing experts to market your business. They bring their expertise, up-to-date hard and software packages and “ready-to-run” personnel to the table. They even devise ways to enhance your business’s GMB rankings (you can learn how to troubleshoot your gmb rankings over here).
With the service of the correct outsourced marketing team for your business, your business will soar higher, faster, and further than you already think. Having doubts?
Here are 20 amazing benefits of outsourcing your marketing.
1. Outsourcing saves you time
You gain considerable time on outsourced marketing. You pay the marketing firm for their time so you could have time on your side. The time which you could have used to recruit, plan and execute marketing is saved as a result of outsourcing.
Whether you are running a startup or an established business, outsourcing your marketing to an agency gives your employees more time to focus on other aspects of work.
If they had to focus on the marketing campaign themselves (also referred to as insourcing), there is a chance that other work would be left behind and time would be wasted on it.
The in-house team would also have holidays to take, could be off sick, etc. meaning that your campaign is left half-finished.
Outsourcing it, therefore, would mean that the work could get done efficiently and to a high standard. You could use that extra time to learn new things about your business, make research, and improve the methods and techniques you currently employ in your day-to-day activities.
2. It saves you money
All businesses look towards reducing costs or increasing income or having both at the same time.
It will take a lot of resources to startup and maintain a standard in-house marketing team, whereas you can get a better marketing option when you outsource for a fraction of that.
Resources need not be monetary alone. It includes the time, space, and tools required for the in-house marketers to function properly. One of the benefits of outsourcing for your business is that it ensures that capital cost is cut which is a major advantage to your business.
Even though there is an initial outlay of money, it will save you money in the long term. If your team lacks the expertise required to complete such a task, you will have to hire someone.
This is an expensive and drawn-out process. You might also have to spend on the correct resources and technology needed to complete the digital marketing campaigns.
Both of these issues don’t exist when you outsource.
3. Outsourced marketing companies have more expertise
Everyone prefers experts to work with them. Professional markets are brought to the platform when you outsource. This means that expert hands are made readily available to you as you outsource.
Following on from the above point, it’s clear that an outsourced company will have more expertise than the in-house team.
This is simply due to the number of clients that they have worked with and the variety of campaigns they have created.
Everyone wants to succeed in business, that’s undeniable.
And through a killer marketing campaign, you can do exactly that. An outsourced company will have the vision and innovation, which your in-house team might have lacked.
4. You get a new perspective on your business
Often when you are working within a business, you don’t see what it looks like from the outside.
What this means is that you might not see how it can be improved and what steps you can take to do this.
An outsourced marketing agency won’t completely change your business by any means, but they can suggest to you business tips for success.
You will not only have access to internal but external information that will profit your business. The agency you outsource to will introduce to you marketing campaigns you might have never thought of. Your sales will increase, especially when you go to this website, and when you outsource the right marketing team.
This can be done either through ensuring the content is optimized, that the campaigns are successfully promoted, etc.
5. Outsourcing brings More than enough resources
Whenever the in-house marketing team is pitched against outsourced marketing, outsourced marketing always wins. There is a pool of resources to benefit when you outsource marketing such as:
- Years of research: You will have access to a series of research done and the benefits thereof. You will enjoy the market analysis and marketing strategies of the organization you are outsourcing your marketing to have done.
- Equipment and tools: This will be a major save for you. Marketing equipment is made readily available to you for use. Billboards, trucks, banners, and other advertisement means will be offered which will cost a fortune for you to purchase or rent. Tools for marketing will also be obtainable that will make marketing your business efficient and effective.
- Human: One of the resources you may not have much access to is human resources. You will need more than you can probably cater for. Take, for instance, you need a dozen marketers but unless you lay them off their cost will get too large for the expected income. When you outsource, you are entitled to have enough personnel needed for effective marketing.
6. Tasks are easily achieved by outsourcing
If you like it the easy way, employing experts to help you is the best way. Come to think of it – you’ll have an expert in the field of marketing with lots of experience who will naturally break more ground than someone who is just starting up with little or no experience.
When you outsource marketing, you make marketing strategies and implementation seem effortless since you have capable hands to do the heavy lifting for you.
Another easy thing about outsourced marketing and any other types of outsourcing is the elimination of training. You do not have to train the marketers yourself, the organization you hire will do that for you.
Besides, over time, in-house marketing may become slack and less productive. Sales and income are not usually guaranteed by the in-house marketing department. Where in-house can take weeks or months to set up, the outsourced marketer would have started work and become fully functional.
7. Benefits of outsourcing in economies of scale
The reduction in the unit price of production as the production increase is the simplest of the economy of scale definition. The same applies when you outsource, you will be able to save resources, especially time compared to when you do marketing in-house.
Economies of scale make you ready to run
Ready to run is the term used for things that need little or no work to perform. This applies to outsourcing marketing. Let me intimate you of a few things you cross off your list when you outsource.
- Need to employ marketing staff; no! You already have an organization to that effect
- Need to train new staff; they are experts already
- Need to manage the marketing department; they have their management
The package comes with full access to great marketing schemes without the hassles that would have come with it if it were in-house.
8. Risks management is one of the benefits of outsourcing
All areas of your business carry the risk to a certain degree. For outsourced marketing, the marketer bears the risk related to marketing. They manage and take decisions concerning market risk which may come in the form of competition, regulations, and changes in technology.
It is their area of concentration. Who better handles it than them? The risk of tarnishing your business reputation and not having capable marketers is curbed by the marketing firm.
Additionally, a complete set of skills and resourcefulness are made readily available to you as you engage the agency. This will reduce the risk of employee negligence and mistakes to a great degree. You do not need to get or start training people with a particular set of skills.
Marketing agencies will have community managers, content creators, designers, developers, and account managers that are competent and are already working together.
These skill sets, even if you have them internally, won’t be easy to control like the agency that uses them primarily will. So, it is easier to outsource to agencies where these skills have been utilized, tested, and tried together over time.
9. Increased Productivity is part of the benefits of outsourcing
Your overall productivity will increase as a result of the undivided attention you will give to your business. Another factor that will ensure greater productivity is that your employees too will perfect their skills with their exclusive devotion to the job.
You get pretty efficient in what you do over and over again. As you get better with production, the outsourced marketers also get more efficient which means more for you too.
Even though you are less involved in marketing activity, you are gaining ground in the market. Outsourcing marketing gives you the opportunity of outsourced employees from more than one marketing agency.
You can get different agencies to face different market situations. Each marketing agency has its area of specialization, so you can exploit this for your gain.
10. No Redundancy
Whenever you are tired of redundancy and you need to get new ideas, then it’s time to consider outsourcing. Outsourcing marketing introduces you to the new market that the agency brings with them.
There is no limit to marketing now that the world is a global village. Your business could reach the parts of the world you or your staff cannot physically reach.
Your business will not only reach new places, but it will also have access to new tools, the latest marketing trends, and technology such as android productivity apps. They will be available to test for a very low cost compared to having to get those tools and try them out yourself.
You may not even be aware of those tools or might get the information about the updates late which might cost you dearly.
11. Considerate Staff Expenses
To get more done, you need more input. It is nature’s law. If you want your marketing to get done faster and better, you will outsource marketing. They will be able to cover more ground and reach the target faster and more efficiently than you could have under the same circumstances.
You will eliminate the need for short-time marketers once you outsource. The agency will provide the needed labour as per your need and you wouldn’t need to spend that excessive amount for extra hands.
A temporary employee can be expensive to get and tough to manage if you want them to produce up to your expectation. Furthermore, employee turnover is grossly reduced or eliminated.
The marketing department you set up might not retain all those you started with. They may leave as they become experts above your remuneration or go for career advancement.
If the rate of turnover is too high, it will negatively affect your business and the cost of recruiting and training new intakes will be too much.
12. Outsourcing gives you an edge
You cannot deny the fact that you are not the only one in this line of business; you have competitors. Some of your competitors have been in this business for a while probably before you and they have grounds.
You have to face the competition by finding the cheapest way to go about this – Outsourcing.
You can rest assured that internal inconsistencies will not affect your external image, especially your marketing when you outsource. Remember that brand identity is so important to your business.
When a key person in your marketing department falls sick or takes a leave, you won’t have to worry about filling the vacant position immediately. It wouldn’t be your problem if you outsourced.
Another instance – if there is a misunderstanding and there is a cause for strike action, this will bring your marketing to a halt or slow it down if you market with the in-house department.
13. You can measure your ROI (Return on Investment) easily
Marketing which is the soul of all business is a time-consuming task. Often time, marketing schemes are planned and executed in-house but over time, it is observed that it is a bulky exercise.
One of the benefits of outsourcing marketing is that you will constantly receive updates on the process they have made on the project and how well it is performing.
This gives you a good indication of the return on investment (the profit you have received vs. your initial investment). This measurability isn’t possible if you insource the work.
Besides, when you outsource, the pay of the marketers is based on the return on investment. This is enough motivation to outperform both the in-house and competitor marketers. Even among professional marketing agencies, the return on investment is used as the yardstick to measure success.
14. Freedom to focus on other important aspects of your business.
As a CEO or manager of your business, you have a lot of responsibilities on your shoulder to move the company forward. You may have different ideas on your mind but you are too occupied to carry them out.
Outsourcing your digital marketing will give you the freedom you need to focus on some other core area of your business.
You might lose sight of some important aspects of your business if you do digital marketing yourself.
By outsourcing you get enough time to focus on providing or improving your customers’ experience. You get to focus on the growth of the business and reaching your goals.
15. You can beat the online rivalry
It is certain that your company or business is not the only one that offers those services, so you have many competitors online.
Your business rival out there has understood the importance of using digital marketing to promote their business but most of them are not putting enough effort into it for the development of their organization.
You don’t have the luxury of time to shape your in-house staff to become an expert in the various aspects of digital marketing.
So, when you outsourced, the digital marketing company takes up the work and they will ensure your business stays on top of the competitors.
They will always work hard with all their experiences and strategies to make sure your business advance.
16. Faster results are one of the benefits of outsourcing
You can take far more than the time needed when you decide to do all your marketing in-house. This will delay the general productivity of your company and customers patronize where they can get quick results.
You need to have out of the box ideas for marketing else you take more time to get through because you may not know exactly what to do at some point.
So, outsourcing your digital marketing can solve this problem. The digital marketing company will collect the necessary information from you about your business and they will use it to deliver a quick remarkable result.
The results will be faster because the outsourced company will devote more time to it and they have gone through this process countless times, so they know what to do to get the job done in less time.
17. You attract more customers by outsourcing
The reason for the establishment of your business is to attract customers to patronize you. You will definitely earn more profits when you attract more buyers to your website.
When you invest in outsourcing digital marketing for your business, the outsourced team will ensure that the awareness of your business increase among the target audience through different social media platforms.
They will create a very favourable view or brand name for your business in the sight of the potential customers that can convert them into buyers.
18. By outsourcing you gain more services in one package
Digital marketing covers content marketing, social media marketing, search engine optimization (SEO), email marketing, web analytics, marketing automation, and pay-per-click (PPC).
So, it can be tedious if you handle digital marketing in-house. With this load of responsibilities, you will need to hire more staffs that can take care of your digital marketing.
Instead of paying for each of these services, outsourcing your digital marketing will provide all those services because they have sufficient knowledge and required skills.
And would have all these benefits for just one fee from a single company.
19. Outsourcing creates access to suitable solutions
As your business grows, there are changes that come with it at different stages of the business.
The outsourced company comes with a series of tailor-made strategies that are suitable for any changes your business may experience.
There are some marketing strategies that are peculiar to a particular type of business.
In the medical field, there are specialists for various parts of the body, so also digital marketing companies are specialists in this area.
It is not all marketing plans that can work for your business. The outsourced company is experienced in digital marketing. They have done a series of campaigns, so they know the type of marketing strategy that will be suitable for your business.
When you outsourced you have access to get tailor-made services that will be suitable for your different campaigns.
20. Outsourcing increases the efficiency of the employee
It is possible one of your in-house team have knowledge of digital marketing, when you add the task of planning and developing a good marketing strategy for your product or service to their duty, they can be stressed out.
Because of this, some of the tasks may be poorly carried out and it can lead to a serious problem in your business.
So, if you want them to maintain their performance and efficiency, outsourcing digital marketing is a good option for your business.
The outsourced company always has organized and optimized plans to reduce your employees’ workload. This would in turn allow them to contribute to their full potential to the core duties of the company.
Marketing which is the soul of all businesses is a time-consuming task. Often time, marketing schemes are planned and executed in-house but over time, it is observed that it is a bulky exercise.
This can be done through a number of ways including social media campaigns, content marketing, email marketing, etc.
You should consider those vital marketing activities that require special skills, experience, and methods that can be performed offsite for outsourcing.
You have seen and weighed the benefits of outsourcing marketing. Smartly doing it will broaden your horizon and enable you to focus on the central service your business has to offer.
It’s time to break new grounds, get an advantage, and get ahead of them, bringing on innovation by outsourcing marketing.
You can see the benefits of outsourcing are worth it. Little wonder outsourced marketing has become such a popular idea.
Which of these benefits of outsourcing resonate with you the most?